Zarstat

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Funnels

The dashboard ships one default funnel: a pageview, then a signup goal, then a purchase. You can save a different ordered list per site. Counts are unique visitors who completed each step after the previous one.

Markdown · same page for crawlers. index, follow.

Default steps

  1. Page — any pageview
  2. Signup — goal named signup
  3. Purchase — any purchase

Conversion on step two is signups divided by people who hit a page. Step three is purchasers divided by signups. If the previous step is zero, the rate is zero — not a placeholder. Last-step conversion is last-step visitors divided by first-step visitors. Median time is first-step timestamp to last-step timestamp for visitors who completed both. Those tiles are — when there are not enough events.

Custom steps

On the operator board, Edit steps. Each step is a pageview, a named goal, a purchase, or a path prefix (/pricing matches that path, query strings, and subpaths). Max eight steps. Saved on the existing Neon JSON blob. Empty until events match. Share links stay read-only.

How to feed the default

cashline('pageview');
cashline('goal', { name: 'signup' });
cashline('purchase', { amount: 149, currency: 'ZAR', reference: 'PS_REF' });

/test can fire a signup goal and a dummy R99 tracker purchase so you can see the shape without inventing other visitors.